May 19, 2023, 05:12 EST
USA, May 19, 2023, 05:12 /Comserve / -- “European Beef & Lamb 'Ireland in harmony with nature' campaign”
On 9 May 2023, 'Europe Day'*, the Food Authority of Ireland (Baud Bier) will launch European Beef & Lamb as part of the European Union Beef & Lamb 'Ireland, in Harmony with Nature' campaign. , held the first industry technical seminar and networking event in Kansai at The Westin Osaka.
The seminar was attended by a large number of importers, retailers and wholesalers from all over the Kansai region to learn about the taste of high quality grass-fed European beef and lamb that are sustainably produced in the natural environment of Ireland. I got the chance to taste it.
At this technical seminar, Bede Bier will highlight Ireland's unique temperate climate for pasture production, high quality and sustainable agriculture and production methods, and world leadership in sustainable production. etc. have been announced. Two guest speakers shared detailed and witty insights on how imported meat should be utilized in response to challenges such as the increasing demand for meat in Japan.
At the beginning of the seminar, Bode Beer Market Specialist Malcolm Leoy highlighted European Beef and Lamb from Ireland's leading export value and global position. “Bode Beer's mission is to connect international buyers with food, beverage and horticultural producers around the world. Irish food has enjoyed great success over the years. It exports 500,000 tonnes, worth more than 3 billion euros (JPY 430 billion), and currently exports to over 80 countries around the world, with Ireland being Asia's largest supplier of European beef. and the largest exporter in the northern hemisphere.” Market Executive Emily Mahon then touched on sustainability trends, encouraging global and Japanese consumers to seek more sustainably produced food and beverages. announced that there is a tendency or preference to purchase
Best of all, Bode Beer-powered Origin Green, the world's only national food and beverage sustainability program, is designed to meet this new and growing demand, empowering governments, private companies and farmers to It is noteworthy that it integrates the entire supply chain, from the producer to the producer. It enables us to set and achieve measurable sustainability goals that are consistently environmentally responsible, and are independently monitored and verified.
As a guest speaker, Ms. Kaori Nishide, a market analyst from the research firm GIRA, gave a presentation on the outlook titled "Japan's Beef and Lamb Meat Market Prospects - Dining Tables Enjoying Abundant Imports." He explained that in recent years there has been a trend in Japan to decrease fish consumption and increase meat consumption, and that this trend is expected to continue for the time being. “Ireland is a lush green country with 60% of its land being pastures, and despite its remarkable economic development, its beautiful scenery and friendly people have not changed. I would appreciate it if you could get to know the nutritious beef and mutton products that are raised in Fed) and are lovingly produced by the producers.”
*2023 marks the 50th anniversary of Ireland's accession to the EU
Every year on May 9th, the "Schuman Declaration", the predecessor of the current European Union (EU), was issued, a statement summarizing the joint management of the coal and steel industries of France and West Germany. The anniversary is celebrated as "Europe Day". Europe Day 2023 marks the 50th anniversary of Ireland's accession to the European Economic Community (EEC) in 1973.
Over the last 50 years Ireland has enjoyed many economic and social benefits from freedom to trade, travel, study, work and live across the EU market. Ireland's oldest and largest traditional industry, the agri-food sector, has flourished for the past 50 years with EU support. With the support of the Ministry of Agriculture, Food and Marine Affairs, Vaude Bier will implement 14 "EU cooperation campaigns" totaling €44.2 million between 2015 and 2025. It means strong support from the EU for sustainable agriculture in Ireland in a range of sectors such as horticulture, pork, poultry, beef, mutton and dairy. Please keep an eye on this campaign, which will continue to be held with the cooperation of the EU.
European Union (EU) cooperation campaign. The views and opinions expressed reflect the views of the developer only and the European Union and the European Research Authority (REA) do not accept any liability arising from the use of the information contained herein.
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