Immortals Gaming Club introduces ALL33 as the Official Chair Partner


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Comserve Inc.

Aug 18, 2020, 11:00 EST


Bronx, United States, Aug 18, 2020, 11:00 /Comserve / -- North American Immortals Gaming Club has appointed ALL33 as its Official Chair Partner.  ALL33, which is the creator of ‘The Backstrong Chair’ will be the chair partner of IGC and its brands including Valorant, Call of Duty

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Los Angeles, USA, 14, Aug 2020- North American Immortals Gaming Club has appointed ALL33 as its Official Chair Partner.  ALL33, which is the creator of ‘The Backstrong Chair’ will be the chair partner of IGC and its brands including Valorant, Call of Duty, Counterstrike teams, Overwatch and League of Legends.

According to the deal, IGC and ALL33 will be collaborating and conducting R&D sessions with the professional players available in IGC’s roster. The aim is to build a gaming chair which will be the best in the world alongside being ergonomically optimal. The chair designed will help in improving performance and in protecting back health of both amateur and professional gamers. IGC CEO, Jon Tuck was delighted to announce this partnership with ALL33 as the company has a best-in-class track record for designing product and customer service. Bing Howenstein, CEO of ALL33 said that they are excited to enter into collaboration with IGC and into the world of e-sports and will work towards providing the athletes with a chair that’ll give them a competitive advantage in their posture as they play.

The innovative new chair will have All33’s patented Sit in Motion technology. This technology gives players with constant support in the movement of hips, legs, pelvis and abdominal and core back muscles. It’ll support Increased Flexibility & Ideal Posture while increasing circulation and keeping the core engaged.

The gaming chairs from this partnership will have unique brandings for each of IGC’s brands which will allow fans to represent their favourite team within IGC’s portfolio of brands as they play. IGC’s portfolio of brands includes- Immortals (League of Legends, VALORANT), OpTic Gaming LA (Call of Duty),  MIBR (CS : GO, Rainbow 6) and LA Valiant (Overwatch).

In May 2019, the Immortals group raised USD 30 million in a Series B funding and acquired Brazil-based Gamers Club. After this acquisition, they renamed itself to Immortals Gaming Club from Immortals. This followed another acquisition of Infinite Esports & Entertainment (parent of OpTic  Gaming) in June 2019 and added OpTic Gaming to its list of brands. Forbes, that had put Immortals on Number 9 slot in terms of the world’s most valuable e-sports companies at a valuation of USD 100 million in 2018 increased the valuation at above USD 210 million and gave IGC 5th position in the same rankings in Jan 2020. Cloud9 and Team SoloMid remains to be the most valuable e-sport companies in the world.

About Immortals Gaming Club

Formed in 2015, Immortals Gaming Club acquired Team8’s LCS spot to form the name Immortals.  After acquiring Brazil’s Gamers Club, the company changed its name to Immortals Gaming Club. Based in Los Angeles, IGC is a collective gaming and e-sports company which claims to be the world’s first truly global e-sports and gaming company. IGC owns and operates IGC e-sports which includes its competitive e-sports brands.

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