Location Analytics Market 2021 Segmented by Product, Application, Key Players and Regional Analysis to 2028


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Shibuya Data Count

Jan 16, 2022, 23:17 EST


Shibuya-ku, Tokyo, Japan, Japan, Jan 16, 2022, 23:17 /Comserve / -- According to Research Dive analysis, the global location analytics market is estimated to generate a revenue of $38,078.9 million by 2028, increasing from $11,900.3 million in 2020, at a healthy CAGR of 15.8%.

Impact Analysis of COVID-19 on the Global Location Analytics Market:

During the Covid-19 pandemic, the global market for locations analytics experienced higher growth. Businesses worldwide are planning to reinforce their competitiveness and their market value, which would enable them to draw up COVID-19 density areas in order to plan their businesses accordingly with software location analytics. Transerv Technologies, for example, has launched a mapping solution to density areas COVID-19 using remote sensing and geospatial technologies in May 2020, provider of geospatial solutions. In addition, integration of location intelligence into business intelligence provides appropriate strategies for business by providing information on geospacer or location.

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Location Analytics Market Analysis:

Location-based analytics contribute to placement-centered data contextualization and to meaningful insight. This data helps to make strategic business choices. Location analysis includes data interpretation, analysis and location or geographical component. The data analysis. It requires both the analysis of historical and real-time data. Location analytics are frequently used for disaster prevention. Historical data are often analyzed on a map for disaster-prone areas and for the safety of disaster-prone areas. Effective localization analytics help mail services to keep track of the freight and shipping car situation in real time. Tools for location analysis often serve military purposes. It allows the military to see exactly where troops and opponents' operations are located on a map, helping them to take better decisions and to achieve strategic benefits. Companies adopt location analysis solutions for the use for business growth of market intelligence.

Due to the increased demand for geospatial data and locational insights during the COVID-19 pandemic the global market for location analytics experienced notable growth. The majority of companies are expected to use AI for accelerating and supporting the management and decision-making process in the coming years. The Geographic Information System (GIS) is used to analyze, map, and share information in the location by enterprises. Integration of AI with site intelligence and analysis to promote market evaluation, risk management, asset tracking, site selection and other key business needs. The AI integration is therefore expected to offer lucrative market opportunities. In addition, asset managers are investing in location analysis to generate practical customer insights to improve sales and marketing productivity. This is one of the key drivers of the growth of the market in location analytics.

However, the growth of the site intelligence markets can be impaired by lack of network infrastructure, data protection concerns, lack of awareness as well as other operational problems and risks. Several linked devices collect personal information and track the live users' locations that put hackers and other elements at risk of misusing them for fraudulent and criminal activities that could have a negative impact on their growth in coming years.

Based on component type, the global market for location analytics platform is divided into solutions and services.

The services sub-segment shall have the fastest market growth and it is anticipated to generate a revenue of $18,305.8 million by 2028.
Based on deployment type, the market has been divided into cloud and on-premise sub-segments.

The on-premise sub-segment is predicted to have a dominating market share in the global market and is expected to register a revenue of $16,338.3 million during the forecast period.

Based on application type, the market is classified into the remote monitoring, sales & marketing optimization, asset management, risk management and facility management.

The remote monitoring sub-segment of the global location analytics market is projected to have the fastest growth and it is projected to surpass $8,552.4 million by 2028, with an increase from $2,123.6 million in 2020.

Based on the location type, the market is segmented into the indoor location and outdoor location. The outdoor location sub-segment of the global location analytics market is projected to surpass $25,831.1 million by 2028, with an increase from $7,715.3 million in 2020.

On the basis of vertical type, the market is segmented into BFSI, retail, healthcare, hospitality, retail & consumer goods, transport & logistic, it & telecom, media and entertainment, government & defense, and others. The transport & logistic sub-segment of the global location analytics market is predicted be growing significantly and it is expected to cross $4,384.3 million by 2028.

Based on geographical scope, the market was investigated across North America, Europe, Asia-Pacific, and LAMEA. The North America location analytics market is anticipated to rise at a growth rate of 15.0% by 2028 from the revenue generated in 2019.

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The companies involved in the global location analytics market are Google, Esri, Precisely, SAP SE, IBM Corporation, SAS Institute, Oracle, Microsoft, Cisco Systems, TomTom.

The dynamic nature of business environment in the current global economy is raising the need amongst business professionals to update themselves with current situations in the market. To cater such needs, Shibuya Data Count provides market research reports to various business professionals across different industry verticals, such as healthcare & pharmaceutical, IT & telecom, chemicals and advanced materials, consumer goods & food, energy & power, manufacturing & construction, industrial automation & equipment and agriculture & allied activities amongst others.


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