Shibuya-ku, Tokyo, Japan, Japan, Aug 30, 2022, 10:10 /Comserve / -- North America Dashboard Camera Market With Top Countries Data, Industry Analysis , Size, Share, Revenue, Prominent Players, Developing Technologies, Tendencies and Forecast
The North American dashboard camera market is expected to register a CAGR of over 9.4% during the forecast period. With more than 143 million Americans commuting daily, there’s no doubt that car accidents are bound to happen. The market studied has expanded rapidly over the last few years due to a considerable rise in the number of accidents and thefts, which have led to the government mandating the installation of dashcams.
- Driving assistance systems have gained popularity recently, owing to the drastic rise in the number of accidental fatalities that have been reported in the last decade. The demand for better assistance systems to categorically judge imminent dangers, and guide drivers, have emerged as a viable product in the automotive sector. Driver assistance systems are currently being used in the luxury cars segment predominantly. Many connected car vendors are developing driver assistance technology (expected to be commercialized during the forecast period). For instance, BMW developed Driving Assistance Plus (driving assistance system) for its models. They are also developing camera-based ADAS technology, in partnership with Bertrandt.
- Autonomous cars with dashboard cameras offer increased data transparency, which is expected to relieve public fears and lead to safer deployments of driverless technology. Currently, most of the fully autonomous vehicles are in their testing phase. Several automobile industry giants, like BMW, Daimler, Volkswagen Group, and Volvo, among others, are testing their self-driving cars. Autonomous cars are already in use across the United States. In January 2020, Nextbase launched of the 622GW 4K model dashcam adding to the list of first-ever features in the market-leading range (Emergency SOS, Alexa Built-In) with 4K HD recording, Enhanced Night Vision, Extreme Weather Mode, Digital Image Stabilization, what3words, ultra-fast 5GHz Wi-Fi, and more.
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Key Market Trends
Dual-channel Dashboard Camera to Drive the Market Growth
- Multi-lens dashboard cameras serve a lucrative segment to invest in, majorly for dashboard camera manufacturers, thereby, driving an increasing preference for dual-channel dashboard cameras, over single-channel dashboard cameras. Demand for multi-channel dashboard cameras was restricted in the past, due to the complication of processing, as video streaming of the two views were captured and recorded simultaneously.
- Dual-channel dashboard cameras use two camera modules, in which, one is equipped outward, to record incidents that occurred in front of the vehicle. In contrast, another is used to record the interior of the car. These are expected to gain high traction due to their implementation in private taxi services, such as Uber, Lyft, and Bookmycab. These devices are energy efficient and provide recording features of both internal and external environments of vehicles.
- The systems comprise two cameras with high-resolution feed for front and rear video recording. These devices have built-in GPS and Wi-Fi, which will support the live location tracking feature, which allows the owner to access the device using smartphone applications. The availability of impact and motion detection features aids in speed detection and vehicle accidents, thereby further providing alerts to drivers.
- Also, these camera modules are used for security applications, when a vehicle is parked, as its application includes recording video evidence of theft and hit-and-run accidents. According to AT&T, the annual accident rate for commercial fleets is approximately 20%. Fleet accidents have one of the most expensive injury claims for business, with an average cost of about USD 70,000 per accident. This has emphasized on the need to manage the commercial fleet, as well as to claim insurance and abide by employee policies rightly.
United States is Expected to Hold Major Share
- Various companies and startups have made significant investments to increase their presence in the region and aid the adoption rate. The existing companies are innovating new products to expand the product portfolio to gain market traction and increase their market share.
- For instance, in May 2019, Garmin Ltd launched the new Dash Cam 46/56/66W and the Dash Cam Mini, the latest additions to its popular dashboard camera lineup. The new series includes an ultra-compact design, high-resolution video, an extra-wide field of view, GPS, and voice control; the drivers can easily find a Garmin dash cam that is tailored to their specific needs.
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- Similarly, a group of startups in the United States have developed an innovative business model, wherein the drivers are offered monetary rewards for installing dashboard cameras in their vehicles. As a result, an increasing number of ride service providers across North America, such as Lyft and Uber, have started deploying in-car DVRs to record their rides.
- The 2020 Hyundai Sonata, which was first displayed at the North American auto show, has five cameras installed throughout the car, four of which are used to provide the driver with an enhanced view of the vehicle's exterior.
- Also, Cadillac's new CT5 compact sedan has a hands-free driving assistant that can navigate most of the highways in the United States on its own. It was unveiled at the auto show, and there's a camera on top of the steering column that monitors the driver’s awareness.
Competitive Landscape
The North American dashboard camera market is highly competitive and consists of several major players. In terms of market share, few of the major players currently dominate the market. These major players with prominent shares in the market are focusing on expanding their customer base across foreign countries. These companies are leveraging strategic collaborative initiatives to increase their market shares and profitability. The companies operating in the market are also acquiring start-ups working on dashboard camera technologies to strengthen their product capabilities. Some of the key development in the market are:
1 INTRODUCTION
1.1 Study Assumptions & Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Overview
4.2 Marker Drivers
4.2.1 Growing emphasis on driver safety coupled with growing acceptance of dashboard footage as evidence in court of law
4.2.2 Technological advancements in smart dashboard camera segment driving adoption in the US
4.2.3 Declining unit prices in the region
4.3 Market Challenges (Privacy concerns and regulations | relatively low level of adoption as compared to major European countries wherein dashboard cameras are widely deployed by motorists due to rebate policies provided by insurance companies)
4.4 PESTEL Analysis – North America Dashboard Camera
4.5 Industry Attractiveness - Porter's Five Forces Analysis
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Power of Consumers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitute Products
4.5.5 Intensity of Competitive Rivalry
4.6 Impact of COVID-19 on the Car Safety Device Industry
5 MARKET SEGMENTATION
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