OverActive Media-owned Toronto Defiant inks deal with TD BankGroup

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Comserve Inc.

Aug 25, 2020, 07:30 EST

Bronx, United States, Aug 25, 2020, 07:30 /Comserve / -- OverActive Media has announced a deal between Toronto Defiant and TD Bank Group. Toronto Defiant, an Overwatch League team inked a deal with the Toronto based TD Bank Group for an undisclosed amount.

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Toronto, Canada, 20, Aug 2020- OverActive Media has announced a deal between Toronto Defiant and TD Bank Group. Toronto Defiant, an Overwatch League team inked a deal with the Toronto based TD Bank Group for an undisclosed amount. Under the deal, the company will be the presenting sponsor for Toronto Defiant’s Fan Appreciation Event which is to be held from 20, Aug 2020-23, Aug 2020. The deal further includes the title sponsorship of an online amateur Overwatch tournament that will take place this fall and a new community-focused fan profile series. Also, TD Bank Group will be the official bank for the Toronto Defiant team.

TD Bank or Toronto-Dominion Bank is new to the world of esports and Toronto Defiant is the first team to be sponsored by the bank. TD Bank in its first entry in esports committed to providing strong support for Toronto Defiant’s players, their huge fan base and to the esports gaming community in general. 

Toronto Defiant’s Fan Appreciation Event will be the first-ever such event. It’s going to be a jammed-packed fan-centric event to highlight the diversity and importance of Defiant fans. It will be a rare event to thank the gamers community for their tremendous support towards Toronto Defiant in the past two seasons. This event further includes a virtual meet-and-greet, a community arcade event and a lot of giveaways. A watch party for the Dallas Fuel vs Toronto Defiant match will also be there during the event. 

Tyler Keenan, VP Global Partnerships at OverActive Media expressed his delight on this partnership and termed it as a game-changer.TD now joins other firms which are associated with OverActive Media such as Canon Canada, SCUF Gaming, imagin, Kappa, Bell and Universal Music Canada. In its funding round in Oct 2018, OverActive raised USD 21.5 million from its investors. It has several investors including the Grammy-Award-winning artist The Weeknd who invested an undisclosed amount and the hospitality entrepreneur David Grutman. OverActive Media recently formalised a unique esports partnership with AcuityAds Holdings Inc. making this deal a first-of-its-kind as it’ll bring audience access to digital marketers. OverActive Media’s portfolio of teams also includes Toronto Ultra, which is Toronto’s official Call of Duty team and the Spanish esports team, MAD Lions. According to the latest valuation by Forbes, OverActive Media group is among the top gaming companies of the world at the 12th rank. It has been valued at about USD 120 million with a revenue of around USD 5 million. Cloud9 and Team SoloMid remains to be the most valuable esports companies.

About OverActive Media Group

Founded in 2018, OverActive MediaGroup is an entertainment and global esports organisation which works towards combining franchised team ownership with audience engagement to connect with its corporate sponsors, fans and franchise partners around the globe. This Ontario based esports organisation is a franchise holder in the Flashpoint CSGO League along with being a founding equity partner of B Site Inc.

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