Aug 25, 2020, 08:30 EST
Bronx, United States, Aug 25, 2020, 08:30 /Comserve / -- In its latest acquisition, ReKTGlobal has struck a deal with the New York-based media agency, Fearless Media. It is a data-driven media agency and specialises in gaming, consumer electronics, entertainment, and technology
NewYork, USA, 20, Aug 2020- In its latest acquisition, ReKTGlobal has struck a deal with the New York-based media agency, Fearless Media. It is a data-driven media agency and specialises in gaming, consumer electronics, entertainment, and technology with a very dynamic approach towards modern marketing.
ReKTGlobal is an esports global powerhouse and owns professional esports organisations such as the London Royal Ravens and Rogue. This acquisition of Fearless Media would help ReKTGlobal in enhancing it’s already owned entities with the advertising and esports industries becoming more prominent by the day. Fearless Media is known all over the world for creating its integrated global advertising campaigns in association with some of the biggest consumer companies around the globe such as Bethesda, THQ Nordic, Redbox, LessonFace, GuitarWorld, Epic Games, PSYONIX, Valve and Turtle Beach. Fearless Media executes campaigns and develops marketing strategies which help in elevating brands and generating revenue. Its founder Cara Scharf has been awarded several times for the organisation's marketing style. She was awarded by Aspioneer as Creative Women in Marketing in 2019, as the Top NY Women in Business by Oprah Magazine & Entrepreneur in 2018. Last year, she was also awarded the Acquisitions International’s Most Innovative Marketing Business Leader.
Fearless Media’s marketing experts, brand partners combined with its extensive media network will help in making ReKTGlobal a complete solution for brands. Dave Bialek, CEO of ReKTGlobal termed this acquisition unlike any other in the whole esports industry. He further said that it’ll allow ReKTGlobal to support the growing demand for marketing and advertising solutions in the esports and gaming industry. Schraf also commented on this deal and was glad to partner as they’ll now have the opportunity for cross-pollination across its brand partners.
The acquisition of Fearless Media comes after a string of deals made by ReKTGlobal. In 2019, it acquired the fan engagement and economy automation platform, Fullcube. Fullcube has a vast experience in helping media, entertainment and sports brands in cultivating insider relationship with its users. In 2019, it also acquired the New Jersey-based Greenlit Content, a popular media network behind some of the prominent game websites such as GameDaily.biz, TwinGalaxies.com, Shacknews.com and PrimaGames.com. It also launched a new joint venture in partnership with TalentX Entertainment under the name TalentX Gaming in May 2020.
ReKTGlobal has a wide spectrum of investors from different backgrounds. Steve Aoki, a world-renowned DJ is one of them. The popular American pop rock band Imagine Dragons has also invested in ReKTGlobal. Dutch musician and DJ Nicky Romero, Basketball player Rudy Gobert, Musician and entrepreneur Nick Gross and professional tennis player Taylor Fritz among others are some of the investors in this global esports company. In its last round of Series A funding in Jan 2019, it raised about USD 10.8 million.
Founded in 2016, ReKTGlobal is a worldwide esports and production service company. It’s an esports conglomerate which links consumers to the company and channels its expertise in media, sports and entertainment and provider services for the esports ecosystem. It has one of the most diverse client lists which include Microsoft Xbox, LiveNation, Activision Blizzard and NBC Farm.
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