Samsung Collaborates With Korea’s d’strict Company to Develop Creative Content for SMART Signage


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Sep 15, 2020, 10:30 EST


Bronx, United States, Sep 15, 2020, 10:30 /Comserve / -- Global technology leader, Samsung Electronics has revealed today a strategic collaboration with a Seoul-based design studio d'strict to create innovative digital media art on Samsung's SMART signage.

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Seoul, South Korea, September 14, 2020: Global technology leader, Samsung Electronics has revealed today a strategic collaboration with a Seoul-based design studio d'strict to create innovative digital media art on Samsung's SMART signage.

d'strict Holdings, Inc. is a leading media production company headquartered in Seoul. Founded in 2004, the company specializes in creating high-level content using digital media technology. It offers a wide range of services including content planning, production, implementation, construction, and technical training. Earlier, the company worked with Nexen UniverCity to create and convert a 3D stereoscopic wave art into a complete 2D flat massive LED wall. The artwork is located in the Nexen Tire’s new corporate office lobby.

Through this collaboration, Samsung aims to bring the expertise of both the companies to create captivating public media art campaigns for its cutting-edge SMART signage at global landmarks worldwide such as the Duomo Cathedral in Milan, and the Times Square in New York City.

Hyesung Ha, the Senior Vice-President of Visual Display Business at Samsung Electronics is excited about this partnership and said that the strategic alliance would help to bring more business opportunities for Samsung SMART signage apart from the basic delivery of information. He further added that the collaboration is consistent with their broader user experience ‘Screens Everywhere’ concept and will display enhanced digital content using modern display technology.

Sung-Ho Lee, the CEO of d’strict is honored to partner with Samsung and claimed that the company would bring international attention to their contents by delivering an entirely new outlook for their public to enjoy.

According to the latest financial statement, Samsung Electronics reported a net profit of KRW 5.56 trillion in 2Q 2020 as compared to the previous year’s net profit which was KRW 5.18 trillion, a growth by 7.3% Y-O-Y. Since Samsung is currently working towards 6G connectivity, the R&D expense also increased by 5.4% Y-O-Y to KRW 5.22 trillion as compared to the previous year which was KRW 4.95 trillion during 2Q 2020.

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