Feb 06, 2020, 20:10 EST
Elkland, United States, Feb 06, 2020, 20:10 /Comserve / -- Twin Star Home has just made the announcement officially about its recent acquisition of another market leader, TK Classics which is engaged in the design and manufacture of outdoor furniture.
TK Classics is headquartered in West Sacramento in the State of California and is an already established market player in design and distribution of outdoor furniture and heating products. Further, the prices of its products have been kept within the reach of the consumers. The company has its manufacturing capabilities located at China. The products can be purchased online through e-commerce directly, in addition to these products being made available at the local retail stores for sale.
This acquisition would serve to establish Twin Star as a market leader in home furnishing platform all over North America. Further, it would also help Twin Star to widen its product portfolio in outdoor living. With the merger of both companies, the product offering of Twin Star would be diverse and would also be able to cater to a large number of home furnishing purchasing partners in the market. Moreover, it would possess a strong distribution network, by which it would be able to serve the e-commerce channel at a larger scale.
Lori Gonzalez, the CEO of Twin Star Home mentioned that the company was extremely happy to include another market leader in their product portfolio, considering that the line that connects indoor and outdoor living has been vague for a while. He also remarked that TK Classics had a reputation for creation of quality products that are favoured by consumers including garnering favourable reviews from them. Moreover, he added that both Twin Star and TK Classics are in a position to operate on a higher scale and that they are eager to build upon the brands’ strengths, using their position as one of the market leaders, in order to offer comfort and warmth to the homes of consumers.
The Founder and Chief Executive Officer of TK Classics Jennifer Hayes commented that the acquisition of TK Classics by Twin Star Home has provided the opportunity to improve its potential to grow higher and this could help Twin Star with its flourishing business move ahead in its performance. He also stated that with the acquisition, Twin Star has found another partner that share common principles that include offering beautiful and innovative home furnishing products that are priced competitively, which has helped in bringing family and friends together, including improving their lifestyle experience.
Z Capital’s Founder and Chief Executive Officer, James Zenni remarked that they have waited for several years for choosing the right company for acquisition and that TK Classics had just fit correctly into their portfolio of acquisitions, which he considers as a valuable asset addition into Twin Star Home’s portfolio.
Rahul Sawhney, Senior Managing Director of Z Capital stated that this transaction has drawn attention to the fact that Twin Star would be able to commit further to anticipating and meeting the continuously evolving shopping habits of consumers as well as their design preferences. He further added that TK Classics continues to add various attractive and complementary product lines comprising of various designs, technology and their product’s ability to discharge various functions, which has been at the forefront of expectations of Twin Star’s consumers. He also stated that Twin Star is keen to work with TK Classics, which would help in furthering their shared objectives for growth.
Twin Star Home would conduct its operations from its headquarters in Delray Beach, Florida after the acquisition, although TK Classics would continue to maintain its operations from West Sacramento, California.
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