Vodafone and Idea launch new brand ‘Vi’

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Comserve Inc.

Sep 10, 2020, 05:00 EST

Bronx, United States, Sep 10, 2020, 05:00 /Comserve / -- Two of India’s most admired brands, namely Vodafone and Idea Cellular, are now ‘Together For Tomorrow’ giving birth to a completely new brand called “Vi” (pronounced as “We”).

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Mumbai, Sept. 08, 2020 -- Two of India’s most admired brands, namely Vodafone and Idea Cellular, are now ‘Together For Tomorrow’ giving birth to a completely new brand called “Vi” (pronounced as “We”). This new brand has its eyes set on the future and is built around and for customers. Through a virtual launch, Vodafone Idea Limited (VIL) communicated the new and unified consumer brand identity and positioning. This is the largest telecom integration in the world that was done through the integration of the two brands.

According to Ravinder Takkar, the MD & CEO of Vodafone Idea Limited, Vodafone and Idea were merged into an entity two years ago. Since then, there has been a focus on integrating the two large networks, people, and processes. This has led to the launch of Vi. Vi’s positioning has been built around a focus to meet customer needs. Takkar also mentioned that the integration of the brand is not only the completion of the largest telecom merger in the world but also the start of a journey that will offer world-class digital experiences to 1 billion Indians on their strong 4G network.

The new brand has been launched with a desire to delight their customers, stakeholders, communities, and employees. It also acts as a signal of passion and commitment to be a champion for Digital India.

The integrated digital transformation of the company began with the merger. With a world-class network that is fit for the future, the company has a focus on online platforms in order to offer its services to customers as they embrace the digital way of life. A wide range of digital-based customer service options have been enabled by VIL including AI-powered Bot available on Whatsapp and their website, along with digital recharges which will provide contactless services.

VIL has been developing infrastructure which will help introduce newer and smarter technologies. This will make both retail and enterprise customers future ready, which will be done with the help of innovative offerings. These offerings will be accessible in a convenient environment through an ecosystem of digital channels along with an extensive on-ground presence.

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